The leader of Tendring District Council (TDC) is urging those who are local to the area and those are visiting, to "act responsibly" this weekend, as much of the hospitality sector starts to reopen.
Neil Stock OBE has added that while it is an "important moment" for Tendring, if people do not act responsibly, the district faces the prospect of a "spike in cases and potentially a return to lockdown".
Stock added that's not anybody wants.
It follows further lockdown restrictions that are easing from Saturday 4 July, that will see the likes of pubs, restaurants, cafes, hairdressers and hotels allowed to re-open.
Cllr Neil Stock OBE said:
“This is an important moment for Tendring, as it will be first time in more than 100 days that much of our hospitality and tourism industry can open up, and as always we welcome residents and visitors to explore our beautiful district within the rules.
“But they absolutely must do this responsibly, in line with the guidance, otherwise we face a local spike in cases and then a return to lockdown, which nobody wants.
“So please remember: Stay alert, so we can control the virus, and save lives.”
Tendring will also see the reopening of play areas and outdoor gyms, but users are being advised to wipe down equipment with their own anti-bacterial tips and regularly use hand sanitisers, as the council say it won't be possible to regularly deep-clean them.
Customers to the likes of pubs and restaurants are being advised to check before travelling to their favourite hotspots, as many places will only take pre-bookings and will be running set time slots for customers.
Venues are also being strongly urged not to play live or loud recorded music and to not broadcast sport.
People are also being reminded they'll be expected to leave contact details as part of the Test and Trace scheme.
Overnight stays are also permitted once again, but people are being warned their may still be restrictions at accommodation such as hotels.
Businesses will be able to receive advice from council members who'll be monitoring the situation this Saturday, as well as the police.